Harness the power of story and SEO for a website that attracts & sells
Freeing you to focus your creative energy on your work, customers, and impact
Values-driven website copywriting for
creative entrepreneurs & makers
There’s a reason you’re here:
You’re here because you’re ready to go from
“creative” to independent, influential CEO.
But there’s a problem.
You’re struggling to feel confident in your website launch.
Because even though you know in your head what you want to say and how you want to sound…
…it feels impossible to wrangle your vision into clear, powerful words.
The kind of words that get customers excited and invested in your brand.
The kind of words that lead to sale after sale after sale.
But what if you could…
Transfer the essence of your work, your brand, and yourself onto the page
(Without sounding boring)
Take website visitors on a journey from leads to enthralled first-time buyers
(Without feeling salesy)
Get organic traffic from Google and take the pressure off your marketing
(Without paying for ads)
The Creative to CEO
Website Copywriting Package
Story-driven words + selling strategy + search engine optimization for every page of your website. Carefully crafted to sound like the words in your head, attract more customers, and lead to excited purchases or clients.
Explore the personal, partnership experience
I invite you into the process from our first call to the final draft
Pre-Project Deep Dives
• You answer my Market & Mission Questionnaire
• We do our 90-minute In-Depth Discovery Call
• I conduct up to 5 customer interviews
Research, strategy, and SEO
• I do market and competitor research
• I determine the primary keywords for each page
• I sink into emotions and perspectives of your customers
Website wireframing and writing
• I create a strategy-driven wireframe in Google docs
• I write custom website copy for each page
• You get a video walk-through of your copy + the draft in an editable Google Doc
Review & revise
• You note any changes and your overall impressions
• We do a review call to discuss
• I revise and send you the new draft
• The final copy is professionally proofread
• You send the wireframes and copy to your designer
• I’m available for up to 2 months to go through your copy in your website with you or your designer
Market & Mission Clarity Questionnaire
90-minute In-Depth Discovery Call
Up t0 5 customer interviews, recorded and transcribed
5 pages of website copy + persuasive layouts to share with your designer
SEO keyword research + incorporation into your copy
SEO meta descriptions and title tags for each page of website copy
Two rounds of revisions (so we get it RIGHT)
Collaboration with your designer/developer
…And a BLOGGING BONUS
To kickstart your content marketing.
A quality, creative, and search-engine-optimized blog is the cornerstone of your marketing.
• Keyword & market research to determine a high-impact topic
• Your first blog post up to 2000 words, ghostwritten by me
• Image sourcing
• SEO meta description, title tag, and image alt tags
• 10 social media captions to drive traffic to your blog and fill out your social content
• One round of revisions
• Freedom to use the article in your email marketing, LinkedIn, submission elsewhere, or publicity
• Your name or company name as the author
• 20% off 3-month content marketing package
This is so much more than a professional-sounding website.
By the end of our project, you’ll walk away with…
- A clear understanding of your value proposition that effortlessly guides all your marketing
- The confidence to send leads, customers, media, potential hires, and partners/collaborators to your website to learn more--instead of having to “explain what you’re really about” in emails or in person every time
- A search-engine-optimized website primed to capture traffic from Google, without you lifting a finger
- Your top keywords for each page and instructions for exactly how to use them beyond the copy I wrote for you (no more SEO confusion!)
- An amazing start for your blog to make sure that you give value as often as you ask for sales in your marketing
- A well-defined brand voice your customers will recognize and love
- 5+ pages of creative, strategy-driven website copy and wireframes to draw in your ideal customers and keep them reading until they hit “Complete Purchase” or land in your inbox
- Compelling meta descriptions and title tags that not only help you rank in Google search results but also ensure that people click YOUR link and not the next one down
- Transcripts of all the customer interviews to inform your future marketing and launches
I only take on 1-2 clients a month,
so apply early
Payment plans & smaller packages available upon request
Extra website pages, welcome emails, lead-generating guides, and more
Ready to harness the power of story
and SEO for your creative business?
"...I spent months agonizing over the site and Krista figured it out in a few hours..."
I was really lost when it came to organizing my website. I'm a copywriter, but it's impossible to have an objective view on your own writing. I also don't tend to think in terms of the actual user experience. Krista was able to parse out what was working, what wasn't and solutions on how to fix it. I agreed with every single suggestion she made and felt so relieved after getting her input. Thanks to her detailed and easy-to-follow feedback I was able to make changes to my website and it's improved by 100%. I'd do it all over again in a heartbeat. I spent months agonizing over the site and Krista figured it out in a few hours.
I was looking for a copywriter wanting to make sure I was describing my products and what I do, in a way that people could connect with. I was a little worried about the cost, that my money would not be well spent. But I definitely got my money’s worth. Thanks to Krista, I am confident describing myself and products in their best light.
Krista is the best! She's prompt, efficient and a great writer and editor. I don't know what I'd do without her expertise. Without her, my magazine would not be very successful. I have nearly a 100% readership rate with my subscribers thanks to Krista's talents.
If we haven’t met yet…
Hi, I’m Krista, website copywriter for creative entrepreneurs and makers.
I help business owners get their vision and value onto the page through clear-headed and creative copywriting.
Using the power of story and SEO, I write your website and optimize your content so that you not only attract more customers but also the right customers, the kind who will go nuts over your work.
My goal? That you will be so confident in your online messaging that you can stop worrying about selling and just get on with making an impact in your community or industry.
Apply below to see if the Creative to CEO Website Copywriting Package is right for your business.
Then I’ll be in touch to schedule a time to talk over video chat.