Draw in the customers you want
with words that speak to what they want
Define a consistent & memorable voice
It’s hard to write in a voice that’s not your own but still feels human.
Investing in your brand’s voice means that your content will resonate at a gut level with customers you want to attract.
Stand out online with vivid writing
The biggest hurdle to selling online is that customers can’t touch or try on your products before buying.
Let’s give them the next best thing: descriptive & emotionally driven messaging.
Tap into their aspirational identity
We’re all trying to become a better version of ourselves.
Positioning your brand in line with who your customers want to be is a powerful way to inspire one-time customers to become lifelong fans.
“Krista really understood quickly what I had in mind. And her work was beyond expectations. She is really easy to communicate with, and truly talented as a writer. I'll be more than happy to continue working with her in the near future, and highly recommend her.”
Cédric Lavergne, Maison Cédric
"Krista is an outstanding copywriter. Her content is thoroughly researched and backed by scholarly, credible, sources. Being in the CBD space, we have to be very careful with any claims that we make. So if we do make any sort of claims or suggestions, they must be backed by credible sources. Her copy is also engaging, which is difficult to craft in a space where much of the copy is scientific."
Jeff Copher, Soul CBD
"I was looking to save time and I was looking for someone to do a better job at writing than I could. Krista is great in researching and coming up with new nuanced ways of saying similar things. Her tone and style of writing is very consistent. To someone considering hiring Krista, I say: do it. "
Robin Szidak, Oxford Jewel
How it Works
Tell me about your project via my intake form.
You’re invited to 15-minute video chat to discuss what you need & how I might be able to help.
You receive a detailed proposal, which breaks down the cost and what’s included in your project.
If you decide to move forward with your project, I send you a contract and an invoice for 50% of the total project fee.
Kick it off with a questionnaire & an in-depth video chat!
These are my rates for common projects. If you’ve got a special project that doesn’t fit into these categories, contact me for a custom quote.
(Trust me, I enjoy the odd odd writing challenge!)
Website Copy: $400-$1750
Customize your website copy package by choosing the pages you need + extras to make your life easier.
Home page – $400
About/story page – $300
Other web pages – $250
Brand Tone of Voice guidelines – $150
Email newsletters: starting at $150
Need a recurring newsletter to keep customers coming back? Get more for your money by booking a monthly retainer with me:
1 newsletter/month – starting at $125
2 newsletters/month – starting at $275
4 newsletters/month – starting at $550
Content calendar (choosing topics) – $65
Product descriptions: $15+/product
How you position your products to customers influences how valuable they are perceived to be.
<100 words – $15/product
100-200 words – $20/product
200+ words – $30/product
Product naming – $5/product
How do I know you’re the right copywriter for me?
During our introductory video chat, you’ll find out for certain if I’m a good fit for what you need. But in the meantime, here’s how you know I’m not the writer for you:
-You want writing that copies your competitors (“Hey, that’s what’s working, isn’t it?”) instead of writing that’s finely tuned to your unique brand voice.
-You need this done ASAP. I don’t accept tight turnaround times for new clients because the work involves a lot of deep thought–which can’t be rushed.
-You’d really rather not be creative. (“Just a dry list of feature bullet points, please.”)
-Your product is for a highly specialized or technical audience (like a new surgical tool for oral surgeons, for example).
-Your product is B2B. I only write for consumers.
Hire me if you want more than just a “hired gun” of a writer. I’ll help you figure out what makes your product (or company ethos) special, and then translate that into a message your customers will love.
What if I don’t like what you write?
What if this investment is a huge waste of money and time?
Running a small e-commerce business means that both your money and time have to be optimized for the highest ROI.
So, I’ve created systems that make this process smooth and easy for you while still allowing me to get the real, deep stuff about your business and the customers you want to attract.
And after the first draft of copy is in, I offer 3 (!) rounds of revisions, for zero added cost. Because I want to make sure you LOVE the final results. I’m even available for a final proofread and gut check after you’ve gotten the copy into your website to make sure everything is flowing intuitively.
So far, I’ve never had a client who walked away from our relationship unhappy. I’m not about to let you be the first.