This article was originally published on Electric Eye. Think differently. Apple’s famous tagline. And, coincidently, my advice for approaching your own company tagline. Everyone loves Apple’s branding and messaging. It’s inspiring! It’s so minimal, yet so profound. It...
I recently listened to an episode of The Minimalists podcast and discovered the concept of “cultivating your passion” rather than “following your passion.” The concept comes from hosts’ guest on the show, Cal Newport, the author of Deep...
If you started your company for a reason beyond just making money*, you’ve probably thought, How can I get customers as excited about this cause/mission/purpose/venture as I am? In most cases, your best customers are those who already hold values like yours, the ones...
The full version of this article can be found at Electric Eye. Does the about page really matter? Many e-commerce store owners think that the about page belongs buried in their website footer, alongside cookie-cutter information like the privacy policy and shipping...
*The full version of this article appears on Electric Eye, an e-commerce Shopify design and development agency. You’ve probably heard of “features and benefits” before–maybe in some eyes-glazing article about the importance of “consumer-centric” marketing, or maybe...
*This article originally appeared on Sohuis.com.* Writing your own about page is trying to show someone you’ve just met… how amazing you are (while not sounding full of yourself) what your business does (as succinctly as possible without being reductive) why they...
