There comes a time in every entrepreneur’s journey where we look at our sales page, emails, or website and think, “If only I could write more ‘punchy’! THEN my copy would be attracting people!” But writing with more “pizazz” is not the remedy for bad...
I used to experience panic attacks about once a week. (This was what initially led me to therapy last year.) And there is nothing like a panic attack to make you realize how powerful your words are. For example, you might say to yourself,...
One of my clients recently wrote this in response to a question on my questionnaire: How did he “quickly and intuitively” know that I was the right copywriter for him? It’s not magic. It’s not by accident that he felt that way. I strategically wrote my website copy...
“Personality-packed” copy has become something of a buzzword in the online business world. It refers to copywriting that’s not boring or corporate but rather is human and personable. Additionally, personality-packed copy should embody the energy of the brand...
Year after year, I realize that more and more of the problems I’ve faced in business in the past–stress, sluggish sales, overwhelm–were symptoms of something deeper: A mindset that’s all wrong. Occasionally, the problems I’ve faced were caused by a...
This article was originally published on Electric Eye. Think differently. Apple’s famous tagline. And, coincidently, my advice for approaching your own company tagline. Everyone loves Apple’s branding and messaging. It’s inspiring! It’s so minimal, yet so profound. It...