Last December, I chose a “word for the year” with a great deal of self-consciousness and embarrassment. Because openly caring, plainly trying, and eagerly naming what I want used to feel shameful. But this December, I found myself leaning over to my...
I used to experience panic attacks about once a week. (This was what initially led me to therapy last year.) And there is nothing like a panic attack to make you realize how powerful your words are. For example, you might say to yourself,...
One of my clients recently wrote this in response to a question on my questionnaire: How did he “quickly and intuitively” know that I was the right copywriter for him? It’s not magic. It’s not by accident that he felt that way. I strategically wrote my website copy...
“My business is too small to prioritize diversity.” “My platform is too new for me to speak up about racism in our country.” “I’m not important enough to build anti-racism into my business.” “Who am I to say something?”...
Year after year, I realize that more and more of the problems I’ve faced in business in the past–stress, sluggish sales, overwhelm–were symptoms of something deeper: A mindset that’s all wrong. Occasionally, the problems I’ve faced were caused by a...
And what business owners should do instead when sales slow down. My ears perked up the other day when I heard my roommate making fun of people who were hawking new offers online in the wake of this pandemic. “What’s your problem with self-promotion?” I asked him. I...