One of my clients recently wrote this in response to a question on my questionnaire: How did he “quickly and intuitively” know that I was the right copywriter for him? It’s not magic. It’s not by accident that he felt that way. I strategically wrote my website copy...
“My business is too small to prioritize diversity.” “My platform is too new for me to speak up about racism in our country.” “I’m not important enough to build anti-racism into my business.” “Who am I to say something?”...
Year after year, I realize that more and more of the problems I’ve faced in business in the past–stress, sluggish sales, overwhelm–were symptoms of something deeper: A mindset that’s all wrong. Occasionally, the problems I’ve faced were caused by a...
And what business owners should do instead when sales slow down. My ears perked up the other day when I heard my roommate making fun of people who were hawking new offers online in the wake of this pandemic. “What’s your problem with self-promotion?” I asked him. I...
*This article originally appeared on Sohuis.com.* Writing your own about page is trying to show someone you’ve just met… how amazing you are (while not sounding full of yourself) what your business does (as succinctly as possible without being reductive) why they...
Most service-based businesses aren’t offering a service that’s unique. A branding photographer is going to take photos of you. A social media marketer is going to market your business through social media. A financial advisor is going to coach clients on how to get...
