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How I “cultivate my passion” for copywriting

How I “cultivate my passion” for copywriting

by Krista Walsh | Jan 19, 2020 | Running a business, Writing tips

I recently listened to an episode of The Minimalists podcast and discovered the concept of “cultivating your passion” rather than “following your passion.” The concept comes from hosts’ guest on the show, Cal Newport, the author of Deep...
The story of how I learned to trust my quiet, listen-first approach to connecting with customers

The story of how I learned to trust my quiet, listen-first approach to connecting with customers

by Krista Walsh | Aug 19, 2019 | Life, Running a business

Throughout college, I worked 25 hours a week as a sales associate at an intimates boutique that specialized in comfortable and supportive bras for large cup sizes. While I was paid hourly, a good chunk of my income came from commission from the sales I made. There was...
Leveraging Your Product Photography for More Sales & Fewer Returns

Leveraging Your Product Photography for More Sales & Fewer Returns

by Krista Walsh | Jul 22, 2019 | E-commerce, Interviews, Running a business

*This post originally appeared on Sohuis.com, a brand consultancy for female founders.* An interview with a fashion and lifestyle product photographer If you have a product-based business—especially if your business is e-commerce—you know how much your product...
Why I love working with small businesses & solopreneurs (and why I don’t want to “move on” to bigger companies)

Why I love working with small businesses & solopreneurs (and why I don’t want to “move on” to bigger companies)

by Krista Walsh | Jun 24, 2019 | Running a business, Small business

It’s pretty often that I’m at a freelancer gathering or entrepreneur event and a conversation about business woes crops up. It usually goes something like this: Person A: “I love what I’m doing, but I just want to work for bigger companies!” Person B: “Same. It’s so...
6 Steps for Getting Testimonials & Reviews that Drive Home Sales

6 Steps for Getting Testimonials & Reviews that Drive Home Sales

by Krista Walsh | May 13, 2019 | Running a business

*This article originally appeared on Sohuis.com, a brand consultancy (and provider of branding courses) for female founders. You deliver the final work or product, and your client is happy. In fact, they seem thrilled. So, you ask them to leave a testimonial, eager to...
On Going from Amateur to Professional in My Freelance Career

On Going from Amateur to Professional in My Freelance Career

by Krista Walsh | Apr 29, 2019 | Life, Running a business

This article originally appeared on “The Freelance Chronicles” blog. 2018 was the year I went professional in my freelance career as a copywriter. A year and a half ago, my work habits were phenomenally different: I treated my work like a fun thing I had the...
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Krista Walsh | Website copywriting for creative entrepreneurs

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Checklist: Does your About page connect emotionally with your customers?

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