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No, seriously, why do I have a blog?

No, seriously, why do I have a blog?

by Tina | Mar 25, 2019 | First, Running a business, Writing tips

I’m a writer, and I don’t like math. Shocker, I know. (Bear with me, this does have something to do with blogging.) My problems with math started when lessons slid into more abstract territory, right around freshman year of high school. Trigonometry, calculus,...

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Krista Walsh | Website copywriting for creative entrepreneurs

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I'm currently filling the final spots for the rest I'm currently filling the final spots for the rest of the year and January for my Edit & Audit service⚡️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Learn more & apply on my website (link in bio). ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Questions? Ask away ⤵️
Are your hang-ups and insecurities leaking into yo Are your hang-ups and insecurities leaking into your messaging? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💔 You're afraid to promise anything "too big" in your marketing ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💔 You resist sharing your personal story (or images of yourself) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💔 You fear sounding "salesy" so much that you don't attempt to persuade at all ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💔 You end up with a ton of hedging language like, "kind of" and "probably" or vague statements (zero boldness) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💔 You shy away from calling yourself an expert (or from charging expert rates) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💔 You can't articulate why your product or service is NEEDED and VALUABLE (because you secretly believe it isn't) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If any of the above is ringing true for you, I get it. I've been there. And been there. And been there again. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Your path forward is not to take a marketing or branding course. It's not even to hire me to write your messaging for you (I can help, but it'd be a bandaid on a bigger problem). ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Your path forward is to confront your insecurities with a spirit of forgiveness. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The single thing I'd tell myself 4 years ago when I embarked on this entrepreneurship journey? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ An honest reckoning with your dark, hidden parts is the fastest path to more money, clarity, and impact. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What are your thoughts on this? ❤️
Think you can sell your high-ticket offer just by Think you can sell your high-ticket offer just by sharing all the features or inclusions it comes with? Think again. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Anything over $1000 requires an appeal to someone's emotions, deep desires, and dreams. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Tell someone the features in your offer, and they'll say, "That's amazing, but I can't afford it right now." ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But get someone feeling strongly hopeful, relieved, or excited... and that dollar amount suddenly starts feeling doable for them. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This is why people save up (or go into credit card debt) to buy designer clothes, go on exotic trips, or purchase a Tesla. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Logically, they know they could wear less-expensive ordinary clothes, visit somewhere closer to home, or purchase a more affordable electric car. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But emotionally? Nothing else but the real thing will do. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ➡️ Make your offer feel like THAT. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Like nothing else but the real thing will do.
Attn: Business owners who started an online store Attn: Business owners who started an online store in 2020 (because of, well, a certain virus). I wrote about why most ecommerce stores don’t find the success they were promised—and how to turn it around with *upsells* to instantly boost profits. Yep, instantly. Written for @shopify for @carthook Comment below if you want the link & I’ll send it to ya! . . . . . . . . #conversioncopywriter #productdescriptions #ownyoureveryday #createeveryday #herbusiness #supportwomenownedbusinesses #shopwomenowned #getyourproductsonline #ecommercemarketing #empowerothers #findingpurpose #everythingisfigureoutable #liveintentionally
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  • The secret to making your customers feel seen & understood (and dying to buy from you)
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