This article was provided by Ilana Davis. Ilana is a Shopify and Squarespace Superhero who works with e-commerce shops to remove friction from the buying process. She rescues websites creating effective websites that attract more visitors, provides better SEO, and...
This article was originally published on Electric Eye. Think differently. Apple’s famous tagline. And, coincidently, my advice for approaching your own company tagline. Everyone loves Apple’s branding and messaging. It’s inspiring! It’s so minimal, yet so profound. It...
If you started your company for a reason beyond just making money*, you’ve probably thought, How can I get customers as excited about this cause/mission/purpose/venture as I am? In most cases, your best customers are those who already hold values like yours, the ones...
Maybe you’re here because you’ve heard the whispers: E-commerce copywriters are the secret weapon of thriving e-commerce entrepreneurs. Or maybe you’re here because you intuited that there might a solution to your writing woes (who knew that running a business...
The full version of this article can be found at Electric Eye. Does the about page really matter? Many e-commerce store owners think that the about page belongs buried in their website footer, alongside cookie-cutter information like the privacy policy and shipping...
*The full version of this article appears on Electric Eye, an e-commerce Shopify design and development agency. You’ve probably heard of “features and benefits” before–maybe in some eyes-glazing article about the importance of “consumer-centric” marketing, or maybe...
