This is a guest post from Sydney Smith, of Olivewing Designs. Branding can often come across as this elusive term. Many people assume a logo is enough for your brand, however it is just one of the key elements that play a role in your branding. So what does...
This article is brought to you by Erin Alexander. Erin Alexander is the owner of Alexander Design Company, a design and digital marketing agency that works with shop owners and product-based businesses to design and optimize high-converting online stores. Visit her...
This article was provided by Ilana Davis. Ilana is a Shopify and Squarespace Superhero who works with e-commerce shops to remove friction from the buying process. She rescues websites creating effective websites that attract more visitors, provides better SEO, and...
This article was originally published on Electric Eye. Think differently. Apple’s famous tagline. And, coincidently, my advice for approaching your own company tagline. Everyone loves Apple’s branding and messaging. It’s inspiring! It’s so minimal, yet so profound. It...
If you started your company for a reason beyond just making money*, you’ve probably thought, How can I get customers as excited about this cause/mission/purpose/venture as I am? In most cases, your best customers are those who already hold values like yours, the ones...
Maybe you’re here because you’ve heard the whispers: E-commerce copywriters are the secret weapon of thriving e-commerce entrepreneurs. Or maybe you’re here because you intuited that there might a solution to your writing woes (who knew that running a business...
