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Context and purpose are everything. Read this article to learn why I maintain an active blog on my website.
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On Going from Amateur to Professional in My Freelance Career
This article originally appeared on "The Freelance Chronicles” blog. 2018 was the year I went professional in my freelance career as a copywriter. A year and a half ago, my work habits were phenomenally different: I treated my work like a fun thing I had the...
How to Network When You’re Not Loud or Outgoing
This article was originally published on Sohuis.com, a brand consultancy for female founders. I’m a quiet, reserved person. My speaking voice is low-volume, and it’s a challenge for me to be loud. Letting my guard down isn’t something that comes naturally to me....
Memorable Interactions with Strangers in LA
This post is the first of a new direction for the blog on this website, where I’ll be sharing more about my life as a freelance writer in Los Angeles. Because I walk everywhere I possibly can and spend a lot of time writing in crowded coffee shops, I’ve had a lot of,...
No, seriously, why do I have a blog?
I’m a writer, and I don’t like math. Shocker, I know. (Bear with me, this does have something to do with blogging.) My problems with math started when lessons slid into more abstract territory, right around freshman year of high school. Trigonometry, calculus,...
4 Weeks to Emotionally Resonating Website Copy
Many of my clients hire me to help them clarify their message for their company website and then write copy that resonates with their particular audience. It’s not as simple as it might sound—writing website copy so that your messaging feels intuitively right to...
6 Successful Home Page Copywriting Examples & Why They Work
Your home page copy is often your business’s first impression—and even when it’s not first, it’s likely the most important. Think about it. Imagine you get an email from a company, or a recommendation from a friend about a product they like, or someone handed you a...
4 Things to Think Deeply About Before Hiring a Copywriter
If you’re looking for a copywriter for hire, make sure you’ve thought deeply about your business and your audience before reaching out to a copywriter—or risk wasting your time and money. When a potential client reaches out with a mission that I’m excited about, I...
A copywriter interviews a web developer
How in the world do websites get made? The copywriter, web designer and web developer all work in tandem to create the most intuitive, persuasive, and knockout experience for your audience. Before beginning the process of creating a professional website, understanding...