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How to write an e-commerce store about page that actually sells
The full version of this article can be found at Electric Eye. Does the about page really matter? Many e-commerce store owners think that the about page belongs buried in their website footer, alongside cookie-cutter information like the privacy policy and shipping...
Features vs. benefits: What’s the difference & why does it matter for your product messaging?
*The full version of this article appears on Electric Eye, an e-commerce Shopify design and development agency. You’ve probably heard of “features and benefits” before–maybe in some eyes-glazing article about the importance of “consumer-centric” marketing, or maybe...
How to write an about page for yourself (that’s not cringe-worthy)
*This article originally appeared on Sohuis.com.* Writing your own about page is trying to show someone you’ve just met… how amazing you are (while not sounding full of yourself) what your business does (as succinctly as possible without being reductive) why they...
5 simple steps for writing a blog post that isn’t a letdown for your readers
*This article originally appeared on Sohuis.com.* You know the feeling. You’ve clicked on a Google search result and read the article. And… it wasn’t what you were looking for at all. It was a serious letdown. Best case scenario, you click off that website and go look...
How To Find The Right Brand Voice For Your E-Commerce Store
*The full version of this article appears on Electric Eye, an e-commerce Shopify design and development agency. Click here to read the full post. A few weeks ago, I clicked on an ad for The Sill, a (primarily) online store that sells houseplants. Now, I don’t need any...
The story of how I learned to trust my quiet, listen-first approach to connecting with customers
Throughout college, I worked 25 hours a week as a sales associate at an intimates boutique that specialized in comfortable and supportive bras for large cup sizes. While I was paid hourly, a good chunk of my income came from commission from the sales I made. There was...
How to nail down your service-based brand’s tone of voice
Most service-based businesses aren’t offering a service that’s unique. A branding photographer is going to take photos of you. A social media marketer is going to market your business through social media. A financial advisor is going to coach clients on how to get...
Leveraging Your Product Photography for More Sales & Fewer Returns
*This post originally appeared on Sohuis.com, a brand consultancy for female founders.* An interview with a fashion and lifestyle product photographer If you have a product-based business—especially if your business is e-commerce—you know how much your product...
3 messaging mistakes that could be hurting your marketing strategy
*This post first appeared on Sohuis.com, a brand consultancy for female founders.* “Why are people exploring my website but not buying anything?” “My Facebook ads aren’t working. Nobody’s clicking.” “My email newsletters never get opened.” Most of my clients initially...
Why I love working with small businesses & solopreneurs (and why I don’t want to “move on” to bigger companies)
It’s pretty often that I’m at a freelancer gathering or entrepreneur event and a conversation about business woes crops up. It usually goes something like this: Person A: “I love what I’m doing, but I just want to work for bigger companies!” Person B: “Same. It’s so...