3 Easy Ways To Write An E-Commerce Tagline (That Your Customers Will Remember)
This article was originally published on Electric Eye. Think differently. Apple’s famous tagline. And, coincidently, my advice for approaching your own company tagline. Everyone loves Apple’s branding and messaging. It’s inspiring! It’s so minimal, yet so profound. It...
How I “cultivate my passion” for copywriting
I recently listened to an episode of The Minimalists podcast and discovered the concept of "cultivating your passion" rather than "following your passion." The concept comes from hosts' guest on the show, Cal Newport, the author of Deep Work. Here's Cal explaining the...
10 quick strategies to communicate your purpose & values in your marketing
If you started your company for a reason beyond just making money*, you’ve probably thought, How can I get customers as excited about this cause/mission/purpose/venture as I am? In most cases, your best customers are those who already hold values like yours, the ones...
To myself in January 2019
This is my version of an end-of-year reflection post, and it's also an explanation for why I chose a "focus word" for the year--and why I chose the word I did. I love reading personal posts like this, so I figured I'd return the favor for anyone who also loves them....
7 signs you need a copywriter for your e-commerce store
Maybe you’re here because you’ve heard the whispers: E-commerce copywriters are the secret weapon of thriving e-commerce entrepreneurs. Or maybe you’re here because you intuited that there might a solution to your writing woes (who knew that running a business...
How to write an e-commerce store about page that actually sells
The full version of this article can be found at Electric Eye. Does the about page really matter? Many e-commerce store owners think that the about page belongs buried in their website footer, alongside cookie-cutter information like the privacy policy and shipping...
Features vs. benefits: What’s the difference & why does it matter for your product messaging?
*The full version of this article appears on Electric Eye, an e-commerce Shopify design and development agency. You’ve probably heard of “features and benefits” before–maybe in some eyes-glazing article about the importance of “consumer-centric” marketing, or maybe...
How to write an about page for yourself (that’s not cringe-worthy)
*This article originally appeared on Sohuis.com.* Writing your own about page is trying to show someone you’ve just met… how amazing you are (while not sounding full of yourself) what your business does (as succinctly as possible without being reductive) why they...
5 simple steps for writing a blog post that isn’t a letdown for your readers
*This article originally appeared on Sohuis.com.* You know the feeling. You’ve clicked on a Google search result and read the article. And… it wasn’t what you were looking for at all. It was a serious letdown. Best case scenario, you click off that website and go look...
How To Find The Right Brand Voice For Your E-Commerce Store
*The full version of this article appears on Electric Eye, an e-commerce Shopify design and development agency. Click here to read the full post. A few weeks ago, I clicked on an ad for The Sill, a (primarily) online store that sells houseplants. Now, I don’t need any...