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How To Find The Right Brand Voice For Your E-Commerce Store

How To Find The Right Brand Voice For Your E-Commerce Store

*The full version of this article appears on Electric Eye, an e-commerce Shopify design and development agency. Click here to read the full post. A few weeks ago, I clicked on an ad for The Sill, a (primarily) online store that sells houseplants. Now, I don’t need any...

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How to nail down your service-based brand’s tone of voice

How to nail down your service-based brand’s tone of voice

Most service-based businesses aren’t offering a service that’s unique. A branding photographer is going to take photos of you. A social media marketer is going to market your business through social media. A financial advisor is going to coach clients on how to get...

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3 messaging mistakes that could be hurting your marketing strategy

3 messaging mistakes that could be hurting your marketing strategy

*This post first appeared on Sohuis.com, a brand consultancy for female founders.* “Why are people exploring my website but not buying anything?” “My Facebook ads aren’t working. Nobody’s clicking.” “My email newsletters never get opened.” Most of my clients initially...

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On Going from Amateur to Professional in My Freelance Career

On Going from Amateur to Professional in My Freelance Career

This article originally appeared on "The Freelance Chronicles” blog. 2018 was the year I went professional in my freelance career as a copywriter. A year and a half ago, my work habits were phenomenally different: I treated my work like a fun thing I had the...

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How to Network When You’re Not Loud or Outgoing

How to Network When You’re Not Loud or Outgoing

This article was originally published on Sohuis.com, a brand consultancy for female founders.   I’m a quiet, reserved person. My speaking voice is low-volume, and it’s a challenge for me to be loud. Letting my guard down isn’t something that comes naturally to me....

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Memorable Interactions with Strangers in LA

Memorable Interactions with Strangers in LA

This post is the first of a new direction for the blog on this website, where I’ll be sharing more about my life as a freelance writer in Los Angeles. Because I walk everywhere I possibly can and spend a lot of time writing in crowded coffee shops, I’ve had a lot of,...

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