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How To Find The Right Brand Voice For Your E-Commerce Store
*The full version of this article appears on Electric Eye, an e-commerce Shopify design and development agency. Click here to read the full post. A few weeks ago, I clicked on an ad for The Sill, a (primarily) online store that sells houseplants. Now, I don’t need any...
The story of how I learned to trust my quiet, listen-first approach to connecting with customers
Throughout college, I worked 25 hours a week as a sales associate at an intimates boutique that specialized in comfortable and supportive bras for large cup sizes. While I was paid hourly, a good chunk of my income came from commission from the sales I made. There was...
How to nail down your service-based brand’s tone of voice
Most service-based businesses aren’t offering a service that’s unique. A branding photographer is going to take photos of you. A social media marketer is going to market your business through social media. A financial advisor is going to coach clients on how to get...
Leveraging Your Product Photography for More Sales & Fewer Returns
*This post originally appeared on Sohuis.com, a brand consultancy for female founders.* An interview with a fashion and lifestyle product photographer If you have a product-based business—especially if your business is e-commerce—you know how much your product...
3 messaging mistakes that could be hurting your marketing strategy
*This post first appeared on Sohuis.com, a brand consultancy for female founders.* “Why are people exploring my website but not buying anything?” “My Facebook ads aren’t working. Nobody’s clicking.” “My email newsletters never get opened.” Most of my clients initially...
Why I love working with small businesses & solopreneurs (and why I don’t want to “move on” to bigger companies)
It’s pretty often that I’m at a freelancer gathering or entrepreneur event and a conversation about business woes crops up. It usually goes something like this: Person A: “I love what I’m doing, but I just want to work for bigger companies!” Person B: “Same. It’s so...
6 Steps for Getting Testimonials & Reviews that Drive Home Sales
*This article originally appeared on Sohuis.com, a brand consultancy (and provider of branding courses) for female founders. You deliver the final work or product, and your client is happy. In fact, they seem thrilled. So, you ask them to leave a testimonial, eager to...
On Going from Amateur to Professional in My Freelance Career
This article originally appeared on "The Freelance Chronicles” blog. 2018 was the year I went professional in my freelance career as a copywriter. A year and a half ago, my work habits were phenomenally different: I treated my work like a fun thing I had the...
How to Network When You’re Not Loud or Outgoing
This article was originally published on Sohuis.com, a brand consultancy for female founders. I’m a quiet, reserved person. My speaking voice is low-volume, and it’s a challenge for me to be loud. Letting my guard down isn’t something that comes naturally to me....
Memorable Interactions with Strangers in LA
This post is the first of a new direction for the blog on this website, where I’ll be sharing more about my life as a freelance writer in Los Angeles. Because I walk everywhere I possibly can and spend a lot of time writing in crowded coffee shops, I’ve had a lot of,...