“So in the first couple of weeks after my post, I got 400 new email subscribers.” A ton of people teach about how to get visible (and maybe even go viral) on social media platforms like TikTok. But… what about how to convert those views into email subscribers and paying clients? I asked the founder […]

How do you educate potential clients during your sales process to illustrate the value of what you do… when what you do is famously hard to explain neatly?  Like, say, if you’re a consultant.  Sara McCabe is a leadership and business consultant who has implemented strategic education points into her sales process to “de-ambiguify” consulting. […]

I always considered having a podcast for your business as firmly in the “content marketing” zone. Like your blog or social media, a podcast is something you create content for to nurture your audience, publish thought leadership, highlight your expertise…. blah blah blah.  Right?  Perhaps not.  There might be a way more strategic way to think about having a […]

“The Amazon of Design.”  ^ This moniker is what Bailey, the founder of design studio Honeywave Creative, has given her company.  Like Amazon, the services she delivers are turned around remarkably fast. As in: a single day.  Like Amazon, she has leveraged this fast-delivery into a strong reputation…. and in doing so, scaled her company to $50k […]

Paid lead-generation that goes beyond nominally paying for your time, but actually becomes a lucrative revenue stream on its own? ^ this is what sales funnel copywriter Jess Haney has achieved, bringing in about $40,000 this year from being a paid expert in others’ coaching programs.  That’s $40k on top of what she earns from clients who […]

It took me a literal 5 years in business to join LinkedIn. ‘Cause I was a little freaked out about a platform ostensibly made for corporate folks — a world I escaped almost immediately post graduation.  As a creative and entrepreneur, I felt intimidated and confused about how to make it work for me. But […]

Scaling. Growth. ^ big topics in the service business space, as we all pursue the dream of earning more for less time working. We’ve seen the advice about the how, usually stuff like… But what happens when you do one (or more) of these and… you’re still stuck with the same old time-money dilemma? I […]

Strong recurring revenue is something a lot of service-based business owners struggle to nail down, particularly if your industry has traditionally billed per hour or per deliverable — or if your industry is highly seasonal.  This is exactly what Christy Bowie, the founder of a full-service accounting firm, had to get to creative about. She wanted […]

“It’s a domino effect when you specialize. Most weeks I work 25 hours, and I pay myself six figures and have five employees.” ^ Daniela Furtado is the embodiment of a “niching down” success story as service-based business founder.  Three years ago (when we first met), she founded Findable Digital Marketing, an SEO consultancy for the […]

How do you talk about the problems you solve without making your audience feel bad? This is the million dollar question as our culture becomes more aware of how our marketing and messaging affect individual readers, and as we begin to take more ownership over how we want to want to make people feel along the […]