No, seriously, why do I have a blog?

No, seriously, why do I have a blog?

I’m a writer, and I don’t like math. Shocker, I know. (Bear with me, this does have something to do with blogging.) My problems with math started when lessons slid into more abstract territory, right around freshman year of high school. Trigonometry, calculus,...

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First time here? Read this.

Context and purpose are everything. Read this article to learn why I maintain an active blog on my website.

Then, feel free to peruse my other articles. I write about writing, marketing, running a small business, and my life as a freelancer in Los Angeles.

Oh, and before you click, I just want to say: Thank you for reading. It means a lot that you’re here. 

How To Find The Right Brand Voice For Your E-Commerce Store

How To Find The Right Brand Voice For Your E-Commerce Store

*The full version of this article appears on Electric Eye, an e-commerce Shopify design and development agency. Click here to read the full post. A few weeks ago, I clicked on an ad for The Sill, a (primarily) online store that sells houseplants. Now, I don’t need any...

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How to nail down your service-based brand’s tone of voice

How to nail down your service-based brand’s tone of voice

Most service-based businesses aren’t offering a service that’s unique. A branding photographer is going to take photos of you. A social media marketer is going to market your business through social media. A financial advisor is going to coach clients on how to get...

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3 messaging mistakes that could be hurting your marketing strategy

3 messaging mistakes that could be hurting your marketing strategy

*This post first appeared on Sohuis.com, a brand consultancy for female founders.* “Why are people exploring my website but not buying anything?” “My Facebook ads aren’t working. Nobody’s clicking.” “My email newsletters never get opened.” Most of my clients initially...

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