No, seriously, why do I have a blog?

No, seriously, why do I have a blog?

I’m a writer, and I don’t like math. Shocker, I know. (Bear with me, this does have something to do with blogging.) My problems with math started when lessons slid into more abstract territory, right around freshman year of high school. Trigonometry, calculus,...

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First time here? Read this.

Context and purpose are everything. Read this article to learn why I maintain an active blog on my website.

Then, feel free to peruse my other articles. I write about writing, marketing, running a small business, and my life as a freelancer in Los Angeles.

Oh, and before you click, I just want to say: Thank you for reading. It means a lot that you’re here. 

Branding 101 for Product Businesses

Branding 101 for Product Businesses

This is a guest post from Sydney Smith, of Olivewing Designs. Branding can often come across as this elusive term. Many people assume a logo is enough for your brand, however it is just one of the key elements that play a role in your branding.    So what does...

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How I “cultivate my passion” for copywriting

How I “cultivate my passion” for copywriting

I recently listened to an episode of The Minimalists podcast and discovered the concept of "cultivating your passion" rather than "following your passion." The concept comes from hosts' guest on the show, Cal Newport, the author of Deep Work. Here's Cal explaining the...

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To myself in January 2019

To myself in January 2019

This is my version of an end-of-year reflection post, and it's also an explanation for why I chose a "focus word" for the year--and why I chose the word I did. I love reading personal posts like this, so I figured I'd return the favor for anyone who also loves them....

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7 signs you need a copywriter for your e-commerce store

7 signs you need a copywriter for your e-commerce store

Maybe you’re here because you’ve heard the whispers: E-commerce copywriters are the secret weapon of thriving e-commerce entrepreneurs. Or maybe you’re here because you intuited that there might a solution to your writing woes (who knew that running a business...

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