The secret to making your customers feel seen & understood (and dying to buy from you)
One of my clients recently wrote this in response to a question on my questionnaire: How did he “quickly and intuitively” know that I was the right copywriter for him? It’s not magic. It’s not by accident that he felt that way. I strategically wrote my website copy...
How therapy has helped my business
My “aha” moment came during a weekend retreat. I’m standing in front of the room at the mic. Something compelling me to admit that I felt like I wasn’t being true to myself. Saying that I wanted to be honest about my feelings, but felt as though I never could. The...
How to show personality in your copy when you’re quiet, sensitive, and earnest
“Personality-packed” copy has become something of a buzzword in the online business world. It refers to copywriting that’s not boring or corporate but rather is human and personable. Additionally, personality-packed copy should embody the energy of the brand...
Here’s what I’m doing to build anti-racism into my business
"My business is too small to prioritize diversity." "My platform is too new for me to speak up about racism in our country." "I’m not important enough to build anti-racism into my business." "Who am I to say something?" For too long, I used those excuses to not...
Top 6 website copywriting mistakes that kill your credibility & limit your impact
Year after year, I realize that more and more of the problems I’ve faced in business in the past--stress, sluggish sales, overwhelm--were symptoms of something deeper: A mindset that’s all wrong. Occasionally, the problems I’ve faced were caused by a genuine...
Steal this exact strategy for increasing engagement on social media
This article was provided by Allison Harpole, founder of Harp and Oaks. Allison helps entrepreneurs grow a targeted audience of raving fans and loyal customers with Facebook so they can become the CEO they envision. As an entrepreneur, you’re already wearing a dozen...
6 things to expect when selling on Amazon for the first time
This article was provided by Megan Stanczak. Megan Stanczak is an Amazon Strategy and Listing Optimization expert, as well as the owner of Stanczak Retail Consulting. She is dedicated to helping product-based brands achieve steady and sustainable growth as Amazon...
Branding 101 for Product Businesses
This is a guest post from Sydney Smith, of Olivewing Designs. Branding can often come across as this elusive term. Many people assume a logo is enough for your brand, however it is just one of the key elements that play a role in your branding. So what does...
Naked men and peeing dogs: Freelancers share their most FML working from home mistakes
Sh*t is hitting the fan a bit, isn’t it, with this pandemic? And frankly, all these cozy “how to work from home” posts just aren’t matching my mood. Oh, hmmm, just set up a working-from-home desk, you say? Continue to work from 9-5, is that it? Put on a real outfit...
“Please support my small business”? The problem with this ask in times of crisis
And what business owners should do instead when sales slow down. My ears perked up the other day when I heard my roommate making fun of people who were hawking new offers online in the wake of this pandemic. “What’s your problem with self-promotion?” I asked him. I...