No, seriously, why do I have a blog?
I’m a writer, and I don’t like math. Shocker, I know. (Bear with me, this does have something to do with blogging.) My problems with math started when lessons slid into more abstract territory, right around freshman year of high school. Trigonometry, calculus,...
First time here? Read this.
Context and purpose are everything. Read this article to learn why I maintain an active blog on my website.
Then, feel free to peruse my other articles. I write about writing, marketing, running a small business, and my life as a freelancer in Los Angeles.
Oh, and before you click, I just want to say: Thank you for reading. It means a lot that you’re here.
Branding 101 for Product Businesses
This is a guest post from Sydney Smith, of Olivewing Designs. Branding can often come across as this elusive term. Many people assume a logo is enough for your brand, however it is just one of the key elements that play a role in your branding. So what does...
Naked men and peeing dogs: Freelancers’ share their most FML working from home mistakes
Sh*t is hitting the fan a bit, isn’t it, with this pandemic? And frankly, all these cozy “how to work from home” posts just aren’t matching my mood. Oh, hmmm, just set up a working-from-home desk, you say? Continue to work from 9-5, is that it? Put on a real outfit...
“Please support my small business”? The problem with this ask in times of crisis
And what business owners should do instead when sales slow down. My ears perked up the other day when I heard my roommate making fun of people who were hawking new offers online in the wake of this pandemic. “What’s your problem with self-promotion?” I asked him. I...
E-commerce SEO 101: How to get more organic traffic to your online shop
This article is brought to you by Erin Alexander. Erin Alexander is the owner of Alexander Design Company, a design and digital marketing agency that works with shop owners and product-based businesses to design and optimize high-converting online stores. Visit her...
GUEST POST: Are you making these common design/development mistakes on your e-commerce site?
This article was provided by Ilana Davis. Ilana is a Shopify and Squarespace Superhero who works with e-commerce shops to remove friction from the buying process. She rescues websites creating effective websites that attract more visitors, provides better SEO, and...
3 Easy Ways To Write An E-Commerce Tagline (That Your Customers Will Remember)
This article was originally published on Electric Eye. Think differently. Apple’s famous tagline. And, coincidently, my advice for approaching your own company tagline. Everyone loves Apple’s branding and messaging. It’s inspiring! It’s so minimal, yet so profound. It...
How I “cultivate my passion” for copywriting
I recently listened to an episode of The Minimalists podcast and discovered the concept of "cultivating your passion" rather than "following your passion." The concept comes from hosts' guest on the show, Cal Newport, the author of Deep Work. Here's Cal explaining the...
10 quick strategies to communicate your purpose & values in your marketing
If you started your company for a reason beyond just making money*, you’ve probably thought, How can I get customers as excited about this cause/mission/purpose/venture as I am? In most cases, your best customers are those who already hold values like yours, the ones...
To myself in January 2019
This is my version of an end-of-year reflection post, and it's also an explanation for why I chose a "focus word" for the year--and why I chose the word I did. I love reading personal posts like this, so I figured I'd return the favor for anyone who also loves them....
7 signs you need a copywriter for your e-commerce store
Maybe you’re here because you’ve heard the whispers: E-commerce copywriters are the secret weapon of thriving e-commerce entrepreneurs. Or maybe you’re here because you intuited that there might a solution to your writing woes (who knew that running a business...