No, seriously, why do I have a blog?

I’m a writer, and I don’t like math. Shocker, I know. (Bear with me, this does have something to do with blogging.) My problems with math started when lessons slid into more abstract territory, right around freshman year of high school. Trigonometry, calculus,...

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First time here? Read this.

Context and purpose are everything. Read this article to learn why I maintain an active blog on my website.

Then, feel free to peruse my other articles. I write about writing, marketing, running a small business, and my life as a freelancer in Los Angeles.

Oh, and before you click, I just want to say: Thank you for reading. It means a lot that you’re here. 

How to nail down your service-based brand’s tone of voice

Most service-based businesses aren’t offering a service that’s unique. A branding photographer is going to take photos of you. A social media marketer is going to market your business through social media. A financial advisor is going to coach clients on how to get...

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How to Network When You’re Not Loud or Outgoing

This article was originally published on Sohuis.com, a brand consultancy for female founders.   I’m a quiet, reserved person. My speaking voice is low-volume, and it’s a challenge for me to be loud. Letting my guard down isn’t something that comes naturally to me....

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Memorable Interactions with Strangers in LA

This post is the first of a new direction for the blog on this website, where I’ll be sharing more about my life as a freelance writer in Los Angeles. Because I walk everywhere I possibly can and spend a lot of time writing in crowded coffee shops, I’ve had a lot of,...

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No, seriously, why do I have a blog?

I’m a writer, and I don’t like math. Shocker, I know. (Bear with me, this does have something to do with blogging.) My problems with math started when lessons slid into more abstract territory, right around freshman year of high school. Trigonometry, calculus,...

read more

4 Weeks to Emotionally Resonating Website Copy

Many of my clients hire me to help them clarify their message for their company website and then write copy that resonates with their particular audience. It’s not as simple as it might sound—writing website copy so that your messaging feels intuitively right to...

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