No, seriously, why do I have a blog?
I’m a writer, and I don’t like math. Shocker, I know. (Bear with me, this does have something to do with blogging.) My problems with math started when lessons slid into more abstract territory, right around freshman year of high school. Trigonometry, calculus,...
read moreFirst time here? Read this.
Context and purpose are everything. Read this article to learn why I maintain an active blog on my website.
Then, feel free to peruse my other articles. I write about writing, marketing, running a small business, and my life as a freelancer in Los Angeles.
Oh, and before you click, I just want to say: Thank you for reading. It means a lot that you’re here.
How to nail down your service-based brand’s tone of voice
Most service-based businesses aren’t offering a service that’s unique. A branding photographer is going to take photos of you. A social media marketer is going to market your business through social media. A financial advisor is going to coach clients on how to get...
read more
Leveraging Your Product Photography for More Sales & Fewer Returns
*This post originally appeared on Sohuis.com, a brand consultancy for female founders.* An interview with a fashion and lifestyle product photographer If you have a product-based business—especially if your business is e-commerce—you know how much your product...
read more
3 messaging mistakes that could be hurting your marketing strategy
*This post first appeared on Sohuis.com, a brand consultancy for female founders.* “Why are people exploring my website but not buying anything?” “My Facebook ads aren’t working. Nobody’s clicking.” “My email newsletters never get opened.” Most of my clients initially...
read more
Why I love working with small businesses & solopreneurs (and why I don’t want to “move on” to bigger companies)
It’s pretty often that I’m at a freelancer gathering or entrepreneur event and a conversation about business woes crops up. It usually goes something like this: Person A: “I love what I’m doing, but I just want to work for bigger companies!” Person B: “Same. It’s so...
read more
6 Steps for Getting Testimonials & Reviews that Drive Home Sales
*This article originally appeared on Sohuis.com, a brand consultancy (and provider of branding courses) for female founders. You deliver the final work or product, and your client is happy. In fact, they seem thrilled. So, you ask them to leave a testimonial, eager to...
read more
On Going from Amateur to Professional in My Freelance Career
This article originally appeared on "The Freelance Chronicles” blog. 2018 was the year I went professional in my freelance career as a copywriter. A year and a half ago, my work habits were phenomenally different: I treated my work like a fun thing I had the...
read more
How to Network When You’re Not Loud or Outgoing
This article was originally published on Sohuis.com, a brand consultancy for female founders. I’m a quiet, reserved person. My speaking voice is low-volume, and it’s a challenge for me to be loud. Letting my guard down isn’t something that comes naturally to me....
read more
Memorable Interactions with Strangers in LA
This post is the first of a new direction for the blog on this website, where I’ll be sharing more about my life as a freelance writer in Los Angeles. Because I walk everywhere I possibly can and spend a lot of time writing in crowded coffee shops, I’ve had a lot of,...
read more
No, seriously, why do I have a blog?
I’m a writer, and I don’t like math. Shocker, I know. (Bear with me, this does have something to do with blogging.) My problems with math started when lessons slid into more abstract territory, right around freshman year of high school. Trigonometry, calculus,...
read more
4 Weeks to Emotionally Resonating Website Copy
Many of my clients hire me to help them clarify their message for their company website and then write copy that resonates with their particular audience. It’s not as simple as it might sound—writing website copy so that your messaging feels intuitively right to...
read more