Helping you find…
a voice that’s true to who you are
& a message that moves your customers to act now.

Website copywriter for creative entrepreneurs and makers

Hi, I’m Krista.

It was when I was teaching English in Madrid that I discovered (probably over a glass of fantastic and remarkably inexpensive wine) how I could put my writing to work for people I believed in: As a copywriter, I get to transform others’ brilliant ideas into a narrative that connects in a real way with their audience.

I’ve written for businesses ranging from e-commerce fashion companies to freelance graphic designers to life coaches—any project born from a deep-seated passion.

When I’m not writing, I volunteer to walk the big ole’ dogs at the Dog Cafe LA,  run a book club & creative writing group, and read memoirs and cozy mysteries.

Though I’m currently based in Los Angeles, California, my clients are from all over the world.

 

Hi, I’m Krista.

It was when I was teaching English in Madrid that I discovered (probably over a glass of fantastic and remarkably inexpensive wine) how I could put my writing to work for people I believed in: As a copywriter, I get to transform others’ brilliant ideas into a narrative that connects in a real way with their audience.

I’ve written for businesses ranging from e-commerce fashion companies to freelance graphic designers to life coaches—any project born from a deep-seated passion or creative impulse.

When I’m not writing, I volunteer to walk the big ole’ dogs at the Dog Cafe LA,  run a book club & creative writing group, and read cozy mysteries.

Though I’m currently based in Los Angeles, California, my clients are from all over the world.

 

Having someone else write the words for your business can feel a little vulnerable at first.

You might be thinking: I don’t even know her! How can she possibly write on my behalf?
I get it. That’s why my process to get to know you involves asking some big questions about the real story behind your business.

(Yes, the long version.)

But before I do that, I think it’s only fair I share my own story with you.

Welcome! Thank you for reading. My goal for this hidden section is to help you better understand who I am—as a copywriter, business owner, and, yeah, regular person.

As you’ve already read, I started my freelance career as a copywriter while I was teaching English in an elementary school in Madrid. Before that, I had worked in independent book publishing houses copyediting/proofreading manuscripts and writing marketing & social media material for upcoming books.

For a bit, I thought that was it for me. A lover of books should work in books, right? Wrong. I was bored, longing for more control and creativity in my work, and more than a little disillusioned with the prospect of spending my days forevermore in an office. Books or no books.

So, not knowing my next move, I did what I always I do when I feel restless: I found an opportunity to explore another corner of the world. In this case, it was Spain. (I chose it for practical reasons—because I spoke Spanish, because there was a paid teaching program—but I’d like you to imagine me spinning the globe wildly and letting my finger land somewhere….)

Teaching English was interesting, and I was pretty impressed by my students’ ability to make clever jokes at my expense in their second language, at age six. And did I mention that every little hole-in-the-wall cafe served amazing wine?

But most importantly, my move abroad changed my perspective. It gave me time away from “regular” life, catapulted my creativity, and got me thinking about how I could build a different kind of career. I wanted a life that centered on autonomy, creativity, and service. And, of course, I knew writing had to be a big part of that.

Maybe…I could freelance? I thought. Game to give it a go, I started freelancing as a copyeditor at first, but soon my clients started asking me to write as well. Before I knew it, writing was all I was doing.

However, it wasn’t until a few months in that I discovered that the type of writing I was doing had a specific name. Copywriting. And that was when I realized that this could be how I put my writing to work for people and companies I believed in. 

So I leaned in, hard. I started learning the art and science of writing to motivate people to buy a product or hire a service. I took prominent copywriting courses, found a seasoned freelance writer to help mentor me, and became an active member of professional copywriting communities.

By the time my teaching contract was coming to an end, I was feeling homesick and eager to freelance as a copywriter full time. I flew home to the States and soon after moved to Los Angeles to be with the love of my life (and to revel in the constant sun, fair skin be damned).

Lastly, I love my work. I don’t mean that in a #hustle way. I mean it in a “I’m surprised-at-myself-but-gosh-darn-it’s true” way. And a large part of that is knowing I’m helping my clients succeed in their business …so that they can continue to love their work, too.

The small talk stuff

Where are you from?
I grew up in Gainesville, Georgia, a small city about an hour north of Atlanta. Think of quiet suburbs, one of the largest man-made lakes in the U.S., wooded hiking paths that eventually lead to the Appalachian Trail, and Waffle House. Plus, it’s the poultry capital of the world. (Oddly enough, I’m a vegetarian.)

Where did you go to college?
Belmont University in Nashville, TN. I majored in book publishing. Whoops.

Favorite book?
Don’t make me choose! I love anything by Heather Havrilesky, David Sedaris, Donna Tartt, Zadie Smith, Mary Karr…

Favorite movie?
Nah, television. Longer character arcs, slower plots….yeah. Especially any show where a suburban mom gets in over her head doing something criminal.

What do you do for fun?
Uh, I watch a lot of television? But a more interesting (and only slightly less true) answer would be that I walk rescue dogs, go to the beaches up in Malibu, do yoga, drink wine, read books, go on light hikes, lead a monthly book club, write about my feelings, sometimes socialize, and bake.

What next?

You can get to know me and my writing style even more by reading some of my more personal blog posts…

About why I have a blog on this website: No, seriously, why do I have a blog?

About living as a freelancer in Los Angeles: Memorable Interactions With Strangers in LA

About becoming a professional freelancer: On Going From Amateur to Professional

About finding my networking groove as a quite & reserved person: How to Network When You’re Not Loud or Outgoing

Commited to my craft & communities

We’ll work together well if…

You seriously care about your business. It’s not just a way for you to make some cash any way you can (though being profitable is really important to you). It’s something you do because it lights you up.

Your business is small. We’re talking fewer than 5 full-time employees. You may even run it by yourself, or with the help of a team of freelancers.

You’ve tried writing your content yourself…and it didn’t end up like you were envisioning. Or maybe you’re so busy running the show you haven’t even had time to try.

You want your website or online store to be selling, big time. But—but—the last thing you want is to feel embarrassed by pushy, salesperson language.

You have a distinct voice, you know you do, but you can’t seem to put it to paper. Or you want your brand to have a voice but you’ve got no idea what it *should* sound like.

Wanna follow along on Instagram?