resume writing agency

Resonate Pysch, a trauma therapy practice headed by Dr. Bethany Mink, came to me with a website that had been created just to "check a box," — doing little to establish what makes Dr. Mink's approach so effective. 

As a result, Dr. Mink felt uneasy about her online presence, worried it wasn't speaking to her sophisticated client base, those who had tried traditional talk therapy before and were now seeking a whole-body approach to treat deep-rooted traumas.   

My interview-driven approach was able to bridge the gap between Dr. Mink's academic credentials/deep expertise and the complex everyday struggles of her clients. 

therapy practice

LucidCircus, an established and innovated digital development company, was developing a new website with their in-house design team. The problem? They realized they weren't experts in clearly and powerfully conveying what they did — in writing, that is. 

So they brought me on to interview their best clients to 1) uncover what led clients to choose them 2) collect stand-out testimonials that backed up their claims, and 3) put it all together in concise messaging that aligned with their design vision. 

I also worked with them to improve the UX across the new design, ensuring that while the design was cool, it also remained easy to navigate (and convert). 

digital development agency

Deb, the founder of Cedar & Bark Photography, a successful pet photography studio, loved her website design visuals.... but was frustrated by the number of poor-quality website inquiries she was getting (especially clients who just wanted to pay for the digital files). 

She knew her messaging was standing in the way of attracting high-quality potential clients — those who understood the value of purchasing artwork.

So I interviewed her best past clients to understand what motivated them and created strong, search-engine-optimized messaging for the site that reflected that. Along the way, I suggested key UX and strategy updates and sprinkled in the raving testimonials I captured from the interviews. 

photographer

Talent Ascension Group, a white-glove recruiting firm, needed to elevate and refine their website messaging to 1) speak to the high-caliber companies they wanted to target and 2) clarify their unique positioning in the crowded recruiting industry.

They brought me in to create messaging that felt equal parts welcoming and high-end. As a result, they're now able to confidently use their website for every marketing touchpoint — a home based that accurately and effectively conveys what they can do. 

recruiting firm

Sketch Design Repeat, a niche course company teaching artists how to become profitable surface designers, had grown from a side hustle for the founder into a wildly successful company in its own right. 

Now, it was time to make it official with a new website. The founder, Shannon, knew that the first step would be messaging that spoke to the dreams and struggles of her artist audience — without resorting to manipulative tactics. 

My interview-driven process ensured that the messaging for their website and course sales pages would reflect exactly what her audience was thinking and feeling (vs. trumped up, sales-heavy language). 

course creator